Why Choose Us

Our Process

Surveys of affluent Americans consistently tell us that their major frustration is that their advisors should be more proactive about future issues that might affect their financial well-being. Royce Financial keeps clients informed on the latest changes to laws, regulations and economic trends that may affect their financial future.

Each investment product has a specific place and purpose where it may fit properly into someone’s retirement planning, but without a complete review of your personal situation, risk tolerance, income needs, tax situation, long-term care needs, and estate and charitable desires, no one can or should have an opinion on whether a specific product is right for you. It is the discovery of your true desires and needs that is the first step you should take, not the choice of investment products that historically many people have made as their first step or concern. You should always discover your needs and build a plan first, before choosing investment products.

Our simple, easy to understand, 3 Step Review is a great way of helping you get a handle on your true desires and needs and whether or not your current strategies match up with personal concerns and financial situation.  Then if indicated we will take you on a Retirement Test Drive to see how all your retirement puzzle pieces fit together looking out of the next 30 years.  

Some financial advisors focus only on helping you accumulate assets, while your accountant looks back as of December 31st to help you pay your correct tax bill. Our job is to help you look forward and cut future tax bills, and help you avoid financial problems in your retirement years and your estate plan.


These 5 critical questions to ask any financial advisor help you determine if you need further review of your plan.

1. Have you adequately reviewed my personal financial situation to make sure this recommendation is in my best interest?
2. How will your plan affect my tax return each year and what future tax issues may concern me?
3. How will your plan affect my income and liquidity needs in the future?
4. How does your plan match up with my risk comfort level?
5. How will your plan affect the transition of my estate to my heirs?


Our 3 Step Review Process and Retirement Test Drive can help assure that your financial questions about retirement planning are answered in your best interest.


We are Fiduciaries. Our plan and process can consistently find what is in your best interest.

We are members of:


Better Business Bureau of Central & Southwest Texas

  • BBB's mission is to be the leader in advancing marketplace trust. BBB accomplishes this mission by:

    • Creating a community of trustworthy businesses
    • Setting standards for marketplace trust
    • Encouraging and supporting best practices
    • Celebrating marketplace role models, and;
    • Denouncing substandard marketplace behavior

    1733 Briarcrest   Suite 209  Bryan, TX 77802   979-260-2222


    Background Checked by the National Ethics Association:

    Since 2001, the National Ethics Association (NEA) has helped business professionals build their businesses on a foundation of trust, ethics and best practices. The Association is committed to helping businesses service their customers with knowledge and integrity by providing educational resources and content encouraging and promoting ethics in business and beyond. NEA is also devoted to aiding consumers with the increasingly complex task of conducting due diligence on business professionals. This results in greater peace of mind for skeptical consumers and also rewards those worthy of their trust.  


Member Bryan/College Station Chanber of Commerce

What is a Chamber of Commerce?
A Chamber of Commerce is a volunteer-driven organization that unites the business and professional leaders in an area to expand the economy of the area. Chambers provide a venue through which members can get involved and accomplish collectively what no one business could do alone. Today, Chambers have become community organizations to recognize all the factors which affect their community and adjust their programs accordingly. A Chamber of Commerce is not a department of the city, county or state government; a social service or charitable institution; a private advertising, publicity or public relations agency